AttractEngageOwnDRIVE
An always-on community platform that turned a B2B audience into an 8M-impression engine. The most recognised campaign Dell Technologies had ever run.
BUILDING B2B'S MOST ENGAGED COMMUNITY
How we turned Dell Technologies' B2B audience into a thriving community of contributors and champions.
Drive is an always-on community platform for Dell Technologies that turned a B2B audience into a thriving community of contributors and champions. Generating 8M+ impressions and becoming the most recognised campaign in Dell's portfolio.
WHAT WE WERE
UP AGAINST
Dell Technologies needed to move beyond one-off campaigns in the B2B space. They wanted sustained engagement with IT decision-makers. Not just impressions, but genuine ongoing relationships.
HOW WE MADE IT HAPPEN
We built an always-on content platform that combined expert-led discussions, member-generated content, and competitive elements. The platform gave Dell's audience a reason to come back, contribute, and champion the brand.
Content Platform
A purpose-built community platform with expert-led articles, member discussions and resource libraries, designed to be the go-to destination for IT decision-makers.
Member Engagement
Gamified contribution mechanics, leaderboards and recognition programmes that rewarded active members and encouraged knowledge-sharing across the community.
Always-On Management
A dedicated community management team that kept conversations flowing, surfaced valuable insights and ensured the platform delivered sustained value for Dell and its members.
THE IMPACT
Drive generated over 8 million impressions with 2,000 monthly active members and a 5% engagement rate. It became the most recognised campaign in Dell Technologies' portfolio.
8M+ impressions. 5% engagement rate. The most recognised campaign Dell Technologies had ever run. Even the most technical audiences crave community. This proved it.
