OPERATION: ENIGMA
LIVE EVENT
Operation: Enigma was a unique physical event designed to enlighten partners about critical IT security concepts. Through an engaging game-based format, the event effectively tackled common misconceptions, equipping participants with essential skills and knowledge to enhance security for themselves and their customers.
META BASE COMMUNITY
GLOBAL FIELD TEAM ENGAGEMENT PROGRAM
Meta Base is a community designed to connect field teams worldwide with the latest insights on Meta and its devices. This dynamic community hub features livestreams, tailored social content, and engaging events, all crafted for building advocacy. With a focus on best practices and cutting-edge information, Meta Base stands out for its commitment to both education and enjoyment. Fully localised, including assets for all markets. This initiative successfully bridges global teams, fostering a unified, informed, and building fans of Meta.
SURVIVAL OF THE FLATTEST LAUNCH
EMEA LAUNCH CAMPAIGN
Our interactive event showcased a new rugged device and extreme durability through inventive challenges. Attendees, including press and partners, witnessed the device endure tests like drone drops and band saw trials, highlighting its robustness in an engaging, game-show format. This event not only demonstrated the resilience of the new handheld but also reinforced our commitment to innovative, rugged technology.
DRIVE
INTERNAL & EXTERNAL BRAND ADVOCACY
Drive represents a pioneering initiative to engage customers, designed to engage fans through a mix of insightful content and interactive experiences. Drive breaks the mould of traditional online communities. By integrating thought-provoking content with expert opinions, the platform invites users to dive deep into industry challenges. The community thrives on a lively mix of digital discussions and real-world insights, fostering a community that drives sales.
GAMING EXPERT TRAINING
TRAINING PROGRAM
The session was hinged on gamification and sensory engagement. The training program was designed to immerse Currys Gaming Experts in a world where technology meets entertainment. Designed with hands-on experiences, new products, and, gamified learning scenarios to drive engagement. This approach not only educated but also entertained, creating memorable experiences around gaming products and creating fans at retail.
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